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Male Hair Colorants Soar in UK

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By: TOM BRANNA

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UNITED KINGDOM: Use of in-home hair colorants is soaring among Britain’s star-struck young males, as they take inspiration from celebrities and social media personalities. According to Mintel, the percentage of 16-24-year-old men using hair colorants grew from 38% in 2018 to 46% in 2019. Celebrities and social media personalities play a significant role in their choice of hair color; one in five (19%) male in-home color users say they took inspiration from social media personalities for their...

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